Business and online media are a vital part of the modern world. The digital platform allows unique connections with customers and brand recognition to attract customers to your products or services. It also gives you the ability to increase traffic from social media, search engines and other websites, creating more revenue opportunities.
Digital media companies produce, create, or distribute digital content on various platforms. Podcasts, video, blogs, and ecommerce sites are some examples. Some of these businesses operate on subscription-based models that are similar to the traditional newspaper or magazine model, where users pay a monthly cost to access content.
Digital media provides new revenue streams that were never available before. It is important that media companies are aware of these new opportunities, and how they can be used to benefit them.
Owned media, earned media and paid media are the three main categories of digital media. The term “owned media” refers to your website, your blog and social media channels. The more owned media an organization has, the better visibility it will get on search results pages. It is therefore crucial to optimize your own media to ensure that search engines can locate it and rank it. Paid media may include things like PPC as well as social advertising and Retargeting. Earned content is the content that you get from your customers that can help you build your brand, such as recommendations on social media, or e-WOM (electronic word of mouth).
